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The 4C’s of Brand Management: A Conversation with Jennifer Harrington of HATCH


Podcast cover Sips N Swigs: A Sipping Sense Community podcast featuring an episode with Angela McCrae, Founder of Uncorked & Cultured

This month on Sips N Swigs, we welcome Jennifer Harrington, CEO and Founder of HATCH, for a rich conversation on what it really takes to grow a brand that lasts.


IWhether you're a solo entrepreneur or leading a growing team, Jennifer shares a clear and actionable blueprint for building with purpose—rooted in her powerful 4C’s framework:

  • Company – Clarify what your brand stands for

  • Customer – Understand your audience and how you serve them

  • Competition – Identify what sets you apart

  • Culture – Align your brand with the world you want to shape


From testing ideas to scaling strategically, Jennifer’s insights are a masterclass in thoughtful brand management. If you've ever wondered how to grow your business without losing your identity—this episode is for you.


🎧 Listen to the episode below:




Listen now and be inspired to carve your own path ... uncorked and unfiltered.




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